LO1: Marketing and Distribution Methods

Marketing is the act of advertising a product, this is important as it allows for audiences to know about their product.

Distribution is the act of making a product widely available for as many people as possible to access. Distribution is how a product is made accessible to a large number of people. This is important as it allows for more people to see what you have created. This is where my audience can find my magazine. 

Horizontal integration is where a conglomerate company uses subsidiary companies to distribute and market their products on a range of platforms using a range of different methods. This is easier for a conglomerate to do due to the way that their company is integrated with their subsidiary companies. Sheffield Publishing House is a local company, this means that they do not have subsidiary companies to market and distribute their product on. However, they are able to use horizontal integration by advertising their magazines and print products on different platforms. 

My magazine is a niche, local magazine (Sheffield based).

A way that my magazine could be marketed could be via a radio advert. This could be aired on Sheffield Live as it is a local community radio station. This means that a local audience would (not BBC, Hallam FM too expensive) 

A different way that I could market my magazine could be a poster. These would be in and around Sheffield. My magazine is an indie music magazine so therefore the posters would need to be placed in appropriate places. The 

Social media is a below the line method of advertising, this means that it will reach a narrow audience, targetting specific individuals. My magazine could be marketed through social media by having its own social media accounts on platforms such as twitter, facebook and Instagram. It could also have its own hashtag to get people talking about the magazine. As my target audience are 16 to 25-year-olds, this means that they are digital natives. This will mean that they expect to find

My magazine will be available in places such as the train station. This is a good place for my magazine to be found as people pass through this every day, this also means that they can spend the time reading my magazine whilst they are commuting. By having my magazine in a train station, this means that the magazine will reach a wider audience than just a Sheffield audience because people from different places are passing through this place. 

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